Thursday, July 25th, 2013
Home of the AT&T Cotton Bowl Classic is Now AT&T Stadium
Welcome to the AT&T Stadium, home of the Dallas Cowboys and the AT&T Cotton Bowl Classic. Today, the iconic American brands, AT&T and the Dallas Cowboys, jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans--building on the nation's fastest and most reliable 4G LTE network from AT&T.
The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.
In addition to Cowboys' games, AT&T Stadium is already lined up to host a series of major events in the near future, including:
- 2014 AT&T Cotton Bowl Classic
- 2014 and 2015 Cowboys Classic Kick-Off games
- 2014 NCAA Men's Final Four
- 2015 College Football National Championship Game
AT&T Stadium hosts an average of 30 marquee events annually - from soccer and motocross to monster trucks and concerts - and attracts close to 2 million visitors each year. Additionally, nearly half a million guests visit the venue annually to take part in stadium tours. Since opening in 20089, almost 10 million people have entered the doors at AT&T Stadium for events and tours.