Wednesday, April 10th, 2002


DALLAS - The SBC Cotton Bowl Classic today announced a new four-year agreement to extend its partnership with the Big 12 Conference and the Southeastern Conference through January 1, 2006. The deal includes a one-time option to select Notre Dame or a Big East team as the Big 12 opponent.
With a sellout, the bowl’s projected payout also will increase by a half million dollars over previous years to $3 million per team. This increase makes the SBC Cotton Bowl Classic the second highest paying bowl outside of the Bowl Championship Series (BCS).
“Our new agreement ensures that the SBC Cotton Bowl will feature two of the best teams from college football’s strongest conferences,” said Fin Ewing, Chairman, Cotton Bowl Athletic Association. “The deal expands our pool of available teams and provides needed flexibility on our starting time.”
The SEC contract includes a one-time option for the SBC Cotton Bowl to select Notre Dame or a Big East school to play against the Big 12 representative, enabling the Cotton Bowl to move its New Year’s Day kickoff to a later starting time. The SEC’s current contract with ABC Sports and the Florida Citrus Bowl prevents the SBC Cotton Bowl from altering its 10 a.m. CST kickoff when an SEC team is involved.
“The Big 12 and SEC provide optimal match-ups for the SBC Cotton Bowl and our community,” said Ewing. “While we are delighted to extend our partnership with the SEC, we also look forward to renewing established relationships with Notre Dame and the Big East. We are grateful to SEC Commissioner Roy Kramer and the SEC schools for recognizing our need to make some adjustments in this agreement to counter the mid-morning kickoff.”
With the finalization of the negotiations, Big 12 Commissioner Kevin Weiberg said, “We are delighted to be able to extend our agreement with the SBC Cotton Bowl. This bowl game is very much a part of the history and tradition of our conference. We are confident that the SBC Cotton Bowl will continue to grow and we look forward to building on the rich history of this post-season classic.”
SEC Commissioner Roy Kramer was equally as pleased to have the SBC Cotton Bowl back on board. “Since 1942, the Southeastern Conference has been sending teams to Dallas for this great game,” said Kramer. “In 1998, the SBC Cotton Bowl and the SEC re-established this tradition on a yearly basis. We are very excited to keep it going for an additional four years and are pleased to be associated with the Big 12 Conference in this outstanding game.”
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